NJDGE Sets Out Rules for Online Affiliates

NJDGE Sets Out Rules for Online Affiliates

Affiliate advertising is the online bread and butter associated with on-line poker industry, nonetheless it must certanly be strictly regulated, in line with the nj-new Jersey Division of Gaming Enforcement (NJDGE) (Image: thinkcomputers.com)

The New Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for internet marketers dealing with New Jersey licensed operators. Affiliate advertising is just a kind of web-based advertising in which a company (the affiliate) establishes a symbiotic relationship with an operator, whereby the operator will reward the affiliate for every customer introduced, via the affiliate’s own marketing efforts or through its internet site’s marketing.

Simply place, it is about paying revenue share or a commission for referred company, and many news portals receive earnings primarily through affiliate marketing.

Setting Boundaries

It’s a presssing problem that the on line gambling jurisdiction of New Jersey, where all marketing is strictly controlled, takes excessively seriously.

In April, DGE sent ‘cease and desist’ letters to numerous poker affiliate sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would never be tolerated. The thrust for the DGE gripe seemed to be that the affiliates singled out were promoting illegal sites alongside sites that were authorized in New Jersey, therefore giving the impre Lanjutkan membaca “NJDGE Sets Out Rules for Online Affiliates”